Metadata Details

 

About this Dashboard
 

What Is It?

The Metadata Details dashboard empowers Insights subscribers to analyze their local market, focusing on product attributes. With Metadata Details, you can delve deeper than the sub-category (Segment) level and analyze products at the attribute level.
 

Metadata Details enables you to gain insights into which product types dominate the market, which are experiencing growth, how brands are strategically expanding their market share, and which products command better prices and margins.
 

For example, whereas previously you could view Edibles by Segment or Package Size, now you can dig even deeper and analyze by Flavor. Which flavor (attribute) is showing the fastest growth? Does one brand dominate the Berry flavor space while another excels in Citrus flavor?

Various metadata attributes are available for different product Categories. Currently, we offer the following attributes:

• Flavor
• Strain
• Vapor Pen Hardware Type
• Multi-Pack Flag
• Number of Servings
• Capsule Type
• CBD Flag
• CBG Flag
• CBN Flag
• Vapor Pen Extraction Type
   

It's important to note that not every product will have metadata assigned; some may be labeled as 'Unknown.' This typically occurs when a product lacks discernable attributes listed in the product name as entered at the point of sale.

 

Why Would You Want This?

This dashboard provides valuable insights into specific attributes or groups of attributes when analyzed together. Here, you can examine the sales performance of a particular attribute, its market share, growth trends, and the key players in that space. For example, you can review the sales performance of Mango 100mg gummies in California.

 

How to Use It

1. Apply filters from left to right.
2. The chosen attribute will determine the Category filter options.
3. The selected attribute filter will update based on the chosen Attribute filter.
4. Avoid selecting more than 20 attributes, as this may lead to errors or inaccurate data in the graphs.
   
    

Total Sales Over Time (by Chosen Dimension)

This visualization displays how sales change over time based on the selection made in the Slice Data By filter. You can view sales by Market, Segment, Brand, and Package Size. For a broader date range, consider navigating to the Metadata Time Analysis Dashboard.

 

 

Sales and Market Share (Dollar Volume Last 90 Days)

This visual illustrates the breakdown of Market Share based on the selected attribute filter. In this example, we examine the market share of beverage flavors in California over the last 90 days.

 

Sales and Brand Count

This visual displays sales and the count of distinct brands based on the selection in the Slice By filter. In this example, we can analyze total sales and the count of distinct brands across different package sizes.

Pricing, Discounting, and Gross Margin

This visual presents Average Item Price, Percent Discount, and Gross Margin over the last 90 days based on the selections in the Slice Data By filter.

 

Please note:

• Due to data load capacity, you cannot search for more than 20 attributes at a time in the Metadata Details dashboard.
• Metadata Details focuses on the Last 90 Days of sales data. For an extended Metadata Date Range, please navigate to the Metadata Time Analysis dashboard.