Brand Beats

With the new Brand Beat service, you now have a way of receiving contextual information on market trends with commentary all backed by Headset’s real-time data. Cannabis brand intelligence reports provide valuable insights into the cannabis industry's competitive landscape, directly in your inbox. Receive weekly, monthly, and quarterly updates on:
 

• Market and Brand Overview: Quick KPIs to see how you’re tracking vs. the broader market and a summary of critical areas that warrant attention

• Product Performance: Identify products that are soaring, and that need support. Top products are highlighted on total sales $, units, and % change vs. the previous period.

• Competitive Mix: Gain or lose? Benchmark with precision against nearby competitors in your category. Track market share gains on a weekly basis.
   

To set yourself up with Brand intelligence reports, begin by opening the Intelligence Reports section of your menu on the left and click on Brand Beats.
 

On the Brand Beats dashboard, you can begin setting yourself and your team up with weekly, monthly, and quarterly emails for the brands you want to monitor. You can set these up for any brand in the market, your own or competitors.

To begin - Click on "Create Report".

 

Select your region (market) and search for the brand you wish to receive intelligence reports for.

 

Choose the brand and then click "Create".

 

When you create a Brand Beat email, the default setting is to have the email go out to all users on your account. If you're setting up an email for yourself only or for a specific group of people at the company, you'll want to click on the Recipients tab.
 

From there, use the toggles to turn the email off for anyone who does not wish to receive a report for this brand.

 

The Brand Beat emails will arrive weekly on Mondays. On the first Monday of each month, you will receive a Monthly Brand Beat instead and on the first Monday following the close of a quarter, you'll receive a Quarterly Brand Beat.
 

Removing Brand Beat emails that you no longer need or that are no longer relevant, will have to be done by the individual who set them up. When that user is logged into the system, they will have an "edit" and "delete" option for the Brand Beats they created.

 

You can hear directly from our CEO and founder, Cy Scott, about this feature in the video below.