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Headset's Standardized Categories & Segments
Sep 22, 2023
8786
Headset Insights breaks up individual products into a few levels of classification: category and segment. Segments are all a subtype of a category.
A single product can only have one category or segment assigned to it.
Headset uses the definitions below to determine at the time of tagging what category and segment a product should be in. If you see a product and disagree with the current category/segment classification, please reach out to our support team at [email protected].
| Category | Segment | Definition |
|---|---|---|
| Beverages | (all) | A cannabis-infused liquid intended for oral consumption. |
| Beverages | Carbonated | A fizzy, carbonated beverage. Usually described as "soda." |
| Beverages | Ice Tea, Lemonade, Fruit | Ready-to-drink teas, lemonades, and fruit drinks. Includes Kombucha |
| Beverages | Drops, Mixes, Elixirs, Syrups | Products marketed as drink concentrates or dissolve into a liquid. |
| Beverages | Water | Marketed as infused "water" |
| Beverages | Sports & Energy | Marketed as for energy or sports recovery. Often in a smaller form factor, like 5-hour energy shots |
| Beverages | Tea, Coffee, Hot Choc | Tea bags, powdered or bagged coffee beans, mixes typically meant to be served hot |
| Beverages | Mocktails | Imitation of a traditional alcoholic beverage |
| Beverages | Milk | Anything labeled "Milk" or obviously "creamy" |
| Capsules | (all) | Pills or tablets that usually contain a cannabis-infused powder or liquid. |
| Capsules | Hybrid | Capsules marketed as having a "hybrid" effect, or capsules with no specific described effect. |
| Capsules | CBD / CBN | Capsules containing CBD and/or CBN. |
| Capsules | Suppository | Capsules intended for rectal or vaginal use. |
| Capsules | Indica | Capsules marketed as having an "indica" style effect. |
| Capsules | Sativa | Capsules marketed as having a "sativa" style effect. |
| Concentrates | (all) | A product mechanically or chemically derived from cannabis with a higher cannabinoid potency than the original plant material usually intended for smoking or vaporizing. Note that some segments are characterized by how the end product looks while others are characterized by the method used to produce it. |
| Concentrates | Wax | Any solid, waxy concentrate that fits no other more specific definition. |
| Concentrates | RSO / WPE / Full Spectrum | an unrefined liquid concentrate, extracted using ethanol as a solvent |
| Concentrates | Kief | trichomes from cannabis flower |
| Concentrates | Live Resin | made with fresh, uncured flower |
| Concentrates | Rosin | created through physical pressure and heat- no solvent |
| Concentrates | Shatter | a solid concentrate that is typically brittle and glassy in texture. Commonly called "Pull 'N Snap“ |
| Concentrates | Hash | A concentrate made by applying pressure and heat to collected cannabis trichomes |
| Concentrates | Honeycomb / Crumble | A fluffy wax formed into a repeating geometric structure to resemble a honeycomb |
| Concentrates | Honey Oil / Hash Oil | Liquid concentrate |
| Concentrates | Bubble Hash / Full Melt | Higher potency hash that "bubbles" when smoked, typically made using an ice water bath to collect maximum trichomes |
| Concentrates | Crystalline (THCa, CBDa, etc.) | A highly processed nearly pure cannabinoid final product resembling salt granules, and potentially the purest form of THC |
| Concentrates | HTE - High Terpene Extracts | Multi-step, temperature-controlled extraction process designed to maintain the terpene levels in the naturally occurring plant |
| Concentrates | Distillate | Usually clear as a measure of purity |
| Concentrates | Tanker / Applicator / Syringe | A distillate or concentrate is packaged in this way. When concentrates are packaged in such a way as to make them easy to dispense |
| Concentrates | Badder / Budder | A highly viscous liquid, similar to cake batter; similar to wax but softer and more pliable |
| Edible | (all) | A cannabis-infused food intended for oral consumption. |
| Edible | Cookie | Cookies, (chocolate chip, macaroons, oatmeal raisin, etc.) |
| Edible | Brownie, Blondie, and Cereal Bars | "Brownie" or "Blondie" in the product title. Includes "rice krispie treat" style products. |
| Edible | Chocolate | Chocolate bars or bites: includes white chocolate and flavored chocolates. Includes chocolate-covered espresso beans. |
| Edible | Cake and Pie | Baked goods described as "Cake" or "Pie." "Cake Pops" are the most common type of product. |
| Edible | Dried Fruit, Nuts and Granola | Infused nuts, nut butters, bagged granola OR granola bars, as well as dried fruit. |
| Edible | Candy, Lozenge and Gum | Hard and other types of candies, as well as gums |
| Edible | Gummies | Marketed as a "gummy", or has the recognizable "gummy" texture |
| Edible | Caramels, Chews and Taffy | Marketed as a "caramel", "chew", or "taffy." |
| Edible | Honey, Sugar and Sweeteners | Honey and sweet powdered THC meant to be added to food. |
| Edible | Ingredients (Cooking Oil, Flour, etc.) | Products intended to be used during cooking such as butter, infused olive oil, and baked good mixes. |
| Edible | Savory Edibles | Edibles that are not sweet such as crackers, pretzels, soups, etc. |
| Edible | Mints | Marketed as "Mints". Usually packaged in a tin. |
| Edible | Frozen | Any edible requiring a freezer, such as ice creams or popsicles. |
| Flower | (all) | Cannabis plant material, usually the flowers or buds of the female plant. |
| Flower | Hybrid | Cannabis flower from a hybrid strain. |
| Flower | Indica | Cannabis flower from an indica-dominant strain. |
| Flower | Sativa | Cannabis flower from a sativa-dominant strain. |
| Flower | CBD | Cannabis flower from a high cbd strain. |
| Flower | Hybrid - Popcorn | Small, lower-grade, cannabis flower from a hybrid strain. Typically sold at a lower price. |
| Flower | Indica - Popcorn | Small, lower-grade, cannabis flower from an indica-dominant strain. Typically sold at a lower price. |
| Flower | Sativa - Popcorn | Small, lower-grade, cannabis flower from a sativa-dominant strain. Typically sold at a lower price. |
| Flower | CBD - Popcorn | Small, lower-grade, cannabis flower from a high cbd strain. Typically sold at a lower price. |
| Flower | Specialty / Infused | Cannabis flower infused with cannabis concentrates. Common synonyms are "caviar" and "moonrocks". |
| Flower | Shake and Trim | Cannabis plant material, a byproduct from of the curing and trimming process. Typically sold at a lower price. |
| Pre-Roll | (all) | Cannabis plant material that has been manufactured into a cigarette, intended for smoke inhalation. |
| Pre-Roll | Hybrid - Single Strain | A pre-roll filled with a single strain of cannabis flower, where the contents are from a single hybrid strain. |
| Pre-Roll | Indica - Single Strain | A pre-roll filled with a single strain of cannabis flower, where the contents are from a single indica-dominant strain. |
| Pre-Roll | Sativa - Single Strain | A pre-roll filled with a single strain of cannabis flower, where the contents are from a single sativa-dominant strain. |
| Pre-Roll | CBD - Single Strain | A pre-roll filled with a single strain of cannabis flower, where the contents are from a single high-CBD strain. |
| Pre-Roll | Mixed Strain | A pre-roll filled with multiple strains of cannabis often described as a "blend." |
| Pre-Roll | Cannagars / Blunts | A pre-roll where the rolling paper is made of atypical material (eg. cannabis/hemp Leaves, hemp-based "blunt wraps", etc.) Brand describes the product as a "cigar", "cannagar", "blunt" etc. Often larger-sized than other pre-rolls and can be infused with concentrates. |
| Pre-Roll | Connoisseur / Infused | A pre-roll that contains cannabis concentrates (oil, hash, kief, etc.) in addition to the base cannabis plant material. |
| Tincture & Sublingual | (all) | Cannabis infusions intended for oral use more similar to supplements or medication than food |
| Tincture & Sublingual | Tincture | an infused liquid traditionally made with alcohol as the solvent. Usually potent, and dosed with a dropper. |
| Tincture & Sublingual | Oral Spray | an infused liquid, packaged in a bottle that allows the user to dose by "spritzing" into the mouth. |
| Tincture & Sublingual | Breathstrips and Sublingual Pouches | Infused solids meant to be held in the mouth for sublingual absorption. |
| Topicals | (all) | A cannabis-infused liquid or solid intended for external use. |
| Topicals | Lotion, Salves, Gels, and Creams | A liquid meant to be applied to the skin. Includes "rubs" and "balms." |
| Topicals | Patch | An infused patch intended to be applied directly to the skin. |
| Topicals | Transdermal Products | Marketed as "transdermal." |
| Topicals | Bath Salts, Soaks and Scrubs | Products intended for bathing; includes soaps, shampoos, and conditioners. |
| Topicals | Lip Balm | Topicals intended for use on the lips. |
| Topicals | Massage Oil / Lube | Marketed as "massage oil", "personal lubricant", or "intimate oil". |
| Vapor Pens | (all) | A device consisting of a battery and a cartridge. The cartridge contains a heating element and a liquid cannabis concentrate. The user can use the device to vaporize the cannabis concentrate the need for larger, more complicated paraphernalia. |
| Vapor Pens | All-in-one Rechargeable | A battery and cartridge sold together. The battery can be used again with a different cartridge. |
| Vapor Pens | Cartridge | Just the cartridge portion of a vapor pen, containing a liquid cannabis concentrate and the heating element. No battery included. |
| Vapor Pens | All-in-one Disposable | A vapor pen where the cartridge and battery are inseparable. Once the concentrate is consumed the entire device is disposed of. |
| Vapor Pens | Refill / E-Juice | Cannabis concentrate marketed as being used to refill depleted cartridges. |
