Unit pricing is the price the customer pays before tax.
More specifically, it is based on the price a customer pays before excise and sales tax and that number is averaged over 30 days of sales. In the example below, this is calculated by the total sales amount ($599.51), divided by the total units sold (28) in the past 30 days. Resulting in an average item price of $21.41.
Something to keep in mind though, since the total sales reflect what people paid, things like sales and loyalty discounts can potentially bring that number below what the list price for that item at that store actually is.
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