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Cross Category Wallet
When / How to use this dashboard Use this dashboard to make informed decisions about your product. Do consumers who buy one thing often buy another with it? This could influence the way you market your products or even your next product development decisions. Here we’re using the concept of a wallet t…
Insights Sampling Process & Analytical Methods
How We Make Our Forecasts At Headset we create our Insights daily, product-level market forecasts by combining data from government agencies, publicly available financial information/press releases, and our sample of retail partners. Before we launch Insights in any market we first run all of our data through a rigo…
Pricing Overview
When / How to use this dashboard Use this dashboard to understand the trends in pricing for your selected category, and to learn more about changes in pricing by category year over year. Are your products priced fairly compared to the total market? Are recent trends showing a surge in luxury-priced items? What inf…
Who is Buying
When / How to use this dashboard Utilize this dashboard as an overview of who is purchasing cannabis across markets. The tiles on this dashboard range from standing data from the last closed month to trending data over the last 24 months. Select Demographics: Select your demographics slice by ‘Generation’, ‘G…
CBD Overview
CBD Overview CBD Overview was built to provide a high-level view of CBD performance in a market. How and when to use this dashboard. Use this dashboard to see a broad overview across all 5 CBD categories for a particular market. For the following example visualizations, we’ll be looking at Colorad…
Discounts - Demand Planning
The Discount Analysis dashboard can help you identify discounting trends and how your filter-selected products are discounted in retail stores. The percent discount is calculated as the total discount over the gross sales. All tiles on this dashboard feature comparisons between Total Market and Filter Selection…
Insights Quick Start Guide
OVERVIEW: Headset Insights is a competitive intelligence tool designed for operators, brands, LPs, investors and anyone in the cannabis value chain who wants to analyze the competitive landscape, identify opportunities and get a competitive edge. It offers real-time market data, trends and insights, from sales, top …
Headset's Standardized Categories & Segments
Headset Insights breaks up individual products into a few levels of classification: category and segment. Segments are all a subtype of a category. A single product can only have one category or segment assigned to it. Headset uses the definitions below to determine at the time of tagging what category and segm…
