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Customer Segmentation by Demographics
This dashboard adds another layer of detail to customer analysis by allowing you to understand the demographic trends within the different RFM segments that make up their customer base. It shows age group and gender data within each RFM segment and allows users to compare segments to the overall store average. It als…
RFM Segmentation
Description of the Model The segmentation is determined based on an RFM model. RFM stands for recency, frequency, and monetary value. Your customers are given scores based on: how long it's been since they last visited your store (recency), how often they have visited your store in the last 365 days (frequency) and …
